Heineken Light snake fight ad or how to make animal fights cool
By Michael Vass | July 12, 2011
Call me silly, but where is the consistency? That is meant for PETA.
I’m no great fan of PETA, I find them to be fanatical which to me infers that they are wrong as is any fanatic. But they are generally the first to speak out on things that offend their view on animal rights and protection of animals. Thus why are they silent on an offensive and creepy Heineken Light television commercial that recently hit airwaves?
The commercial is as follows:
Now the fact that the guy in this commercial is just downright odd does not help. He seems seedy and more likely to be involved in highly illegal activities than anything else. The snakeskin jacket he is wearing does nothing but enhance his less than reputable image. What Heineken is trying to promote via him is anyones guess.
But it gets worse. We are treated to
“Unless of course you find yourself attending a secret off-shore charity snake-fighting event…”
Charity? Animal fighting is a charity event? In what country? No wonder they slipped in the “offshore” part of this.
Yes a snake may not be as cuddly and cute as say a pitbull dog, but that doesn’t mean that an event with people gambling and watching the animals fight to death is any more legal, moral, or humane. Would Michael Vick have been excused and (according to the Heineken ad’s implication) praised for holding snake fighting events?
What is their televsion ad promoting? That people who go to animal fighting events are cool? That if you are at such an event, and you have Heineken Light you are a star? Or is Heineken Light the secret symbol to allow seedy and disreputable people entry into snake (and/or other animal) fighting events? Is Heineken Light the official beer of pitbull fights too?
Without question I can say that I will NEVER order a Heineken Light. I wouldn’t want to even create a subliminal impression that I either agree with animal fighting, or that I think that being seedy and criminal is positive.
Hey PETA, speak up. I think everyone can agree with you on this one. Even Michael Vick.
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