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Black Entertainment USA - Ad rates

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Advertising Rates

                         1 mo    6mo     1 year (Best rate)

200 x 200    $600    $3000    $5,400    

150 x 150    $450    $2,330    $4,320

200 x 400    $750    $3855    $7,200

Top banner
480 x 90      $1,200  $6,150    $11,520

Bottom banner
480 x 90      $900    $4,620    $8,640

Space is limited, no more than 1 top/bottom banner or 200 x 400 ads will be sold. 200 x 200 and 150 x 150 ad spaces will be limited in number (never more than 7 ads per site) in order to prevent clutter and distraction to visitors. This also emphasizes your ad placement. Act quickly to reserve your ad space.

E-mail:info@vassconsult.com
Phone:1.718.344.6921


Comparison rates

One of the most popular advertising services on the internet is Google Adwords. Millions use this service, having a couple of words appear on random websites for random amounts of time, and paying each time an ad is clicked on. The more you pay for these word ads the more often you ad is shown and the higher it is ranked versus any other competition. Thus the most desired terms are often locked up by corporations that pay several dollars for each time an ad is clicked on - taking the visitor to the advertisers' site. The inherent problems are that:

  • 1) Advertisers may not stay more than 30 seconds (average time it takes a visitor to decide to view a site - 8 seconds) on any site - thus there is no benefit gained but a cost is applied.
  • 2) Accidental clicks count the same as purposive clicks
  • 3) Since the rotation of sites is random ads may appear on a site internet visitors never go to - wasting time
  • 4) Since time ads appear is determined by price paid, cheaper ads may appear at 3am, 5am, 4:30pm, 10pm, or other times target markets are asleep, entering work, in school, or helping their children. Even if optimal times are reached, there is no way to ensure that a higher priced ad will not 'bump' lower ads


    • Here is a comparison, from Google, based on several important keywords used in entertainment, sports, movies and television. Cost is based on 1 day paying .20 per click. There is no guarantee against certain keywords having minimum costs that would prevent actual usage, time when ad will be seen, sites seen on, or real world click rates that can be argued to be somewhat lower (with prices being far higher in the top 1-10 positions).


    Keyword   cost 1 day (month)   clicks   predictability

    Hollywood       $130 ($3,900)    620            none

    Movie Reviews  $40 ($1,200)    188            none

    Music       $5,840 ($175,200)    29,193      none

    Television     $460 ($13,800)    2,280         none

    Video Games   $280 ($8,400)    1,376         none

    Movies          $2320 ($69,600)    11,581      none

    African American      Not included as it costs a
                                                minimum of $1.00 per click


    Thus Google Adwords would cost between $1,200 and $175,200 for less words than are in this sentence, each month (up to $2,102,400), found somewhere on an unknown website at unknown times. For the less than the least amount (25% saved on an annual rate) you can have a picture banner ad atop some of the most popular blogs in the world - 24 hours a day, 7 days a week, 365 days a year.

    This example just points out the keywords that advertisers targeting the entertainment world actually use. It leaves out keywords like:
  • Massively Multiplayer Online games
  • Xbox 360
  • R Kelly
  • Snoop Dogg
  • rap music
  • Don Imus
  • Don Cheadle
  • George Clooney
  • Denzel Washington
  • Wesley Snipes
  • Robert Downey Jr.
  • Futbol
  • Soccer
  • Olympics
  • Action movies
  • Sci-fi
  • book reviews
  • restaurant reviews
  • New York City
  • England
  • Dennis Leary
  • Blade: The Series
  • Mind of Mencia
  • The Venture Bros.
  • Stephen Colbert

    • and numerous other events and terms related to all forms of entertainment found on Black Entertainment USA; and none have the additional cost of another term for your Google adwords account.

    So which makes more sense to you? Gambling that you will spend more to get your ad on a site than what Warner Bros. can afford; that your ad will be on when your target market is around; that you won't have your ad on sites like Granny Gertrude's Sewing and Dandelion Wine Secrets? Or with one of the sites of M V Consulting, Inc.?




    E-mail:info@vassconsult.com
    Phone:1.718.344.6921