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Thursday, July 19, 2007

Even Bill O'Reilly hates Hot Ghetto Mess - 7.19.2007.3

I don’t know how many saw this yesterday, but at 8:51pm Mr. Bill O’Reilly took time on his show to highlight the BET Hot Ghetto Mess situation. While there was a guest (I forget her name but believe it was Mary Katherine Ham) that was trying to explain the position BET has taken, even Mr. O’Reilly realized that this was sensationalism and exploitation for the benefit of gaining money.

Even he was able to note that a television show of this nature was an “inner city freak show” on display. I’m sure some are too liberal to accept anything Mr. O’Reilly states, but I am not. And even if that is how you may feel, it has to make an extreme point when he sees what this show is.

The executives at Viacom should take note. Even conservative White Americans disagree with this proposed program. They can see the exploitive and greedy nature of this program. African Americans have seen this nature in the programming at BET for years.

It is a matter that will cost Viacom profit and shareholders. If nothing else will get their attention, not dozens of bloggers, huge amounts of negative internet attention, the loss of at least 2 advertisers (BET is keeping the name of the advertisers for this program quiet), and now a respected (mostly) television pundit with international reach, then it will have to be the shareholders. Loss of revenues from advertisers that WILL be protested will hit the bottom line in the next earnings release, and the one after that. A reduced earnings to price ratio drops a stock haeavily. Missing earnings forecasts will kill a stock.

Viacom executives be warned, this isn’t going away. This will affect more than just one division of your company. It will affect your stock and the shareholders. The best thing that can be done is to remove the program. There is no corner of America that I am aware of that agrees with you on this. That’s why no one, including television critics and advertisers, have been able to see the program. You know what will happen. Just be proactive and stop now.

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