Viacom just doesn't stop Part 3 - 8.21.2007.4

Concluded from Viacom just doesn't stop Part 2...

Many wish to target the parts of the Viacom machine. It is a good concept and effective to a degree. Change of one portion of their multiple arms does have an effect. Yet serious change to all the parts might only be possible in addressing the most important part of the corporation, its shareholders.

If you are tired of your mother, sister, girlfriend, wife and/or daughter being equated to a drug-addled, stupid, lump of flesh place on the earth for the mere pleasuring of any guy with money in his pocket, you might want to check your 401k and stock investments. If you are more than the potential subject of a police line-up, are only connected to Grand Theft Auto by the video game, can spell the word investment and know what it means, have meaningful relationships, all without the aid of a government handout you also might want to check with your stockbroker. Pull all of your shares and any mutual fund that owns Viacom except one share.

The reason to keep one share of Viacom, or a reason to buy one, is so you can go to the annual shareholder meeting and bring up a referendum on why the management has such disrespect for African Americans. Done with a letter signed by each shareholder that agrees with this question and a copy of this question and the signed letter of those asking going to each advertiser of VH-1, MTV, and BET. That can get Viacom to change regardless of the direction Redstone and Dauman seem to continue to take.

In the meantime, I see less and less of a reason to watch the programming of the Viacom company. It’s beyond insensitivity, as the post from Miss J states. This is active stereotyping and exploitation in my view. I cannot support such actions by lending my viewership. Can you?

This is what I think, what do you think?

Viacom just doesn't stop Part 2 - 8.21.2007.3

Continued from Viacom just doesn't stop Part 1...

In looking at, and not watching, a rap video we see the violence, drugs and abuse of women that is being promoted. Many have mentioned that. And each of the channels that are abovementioned dedicate time to promote the most sexual and derogative videos, even if they claim that the programming places the worst of it after 10pm or it is focused on the one channel targeted solely to Black people. What is also being promoted is criminal activity (can you name all the rappers and hip hop artists that have not been arrested on drug, gun, or violence related charges? Are there any?) lack of education (name any current rapper that has graduated college? Gone to college? Graduated high school?) and base materialism (unless you can explain a need for spinning rims and platinum teeth beyond wasting money).

What about the ever so educational Flava of Love programs, and its spin-off. Can anyone name the benefit of that program? Is there any reason that this has to be the only presentation of Black people to millions internationally?

How about the movies on these channels? When was the last time you saw a movie that starred an A-list Black actor? When was the last time that a film, made for more than 15 million, that did well in the movie theaters was on? Have you ever seen a single film starring Mr. Denzel Washington, or Mr. Lawrence Fishburne, or Mr. Wesley Snipes? Have you seen a single film that did not feature primarily Black-on-Black violence?

It seems quite obvious that Viacom believes that African Americans are mindless, poverty-stricken, fools that will accept drinking sand because that is what they are offering. Why else would a public service announcement be featured that is as vulgar, crass, and crude as the subjects it is supposed to be combating. (It even creates questions of issues I have never heard used against Blacks)

Given this, can anyone be surprised that a program that might feature Black women, or men, that have intelligence and successful careers would be cancelled? I’m surprised the concept was allowed to progress far enough that news about it could be written.

If Nike were to have an ad, with a bunch of Black guys playing basketball, with rap music in the background, and a hoochie with a baby in her hands and a stroller walks up to a drug dealer asking for crack offering a pair of new Nike sneakers as payment; there would be outrage. Yet Viacom does this same thing, just in separate parts and sometimes using separate channels.

I have mentioned my contempt for Viacom head Philippe Dauman, and real power Sumner Redstone. These 2 men control the publicly traded company. It is their vision that shapes the programming on their cable network, and motion picture empire. They ultimately determine what images of African Americans are broadcast to the world via their media.

Concluded in Part 3...

Viacom just doesn't stop - 8.21.2007.2

I noticed something today at one of the blogs of a fellow blogger I know, Miss J author of La Femme Américaine Noire. It was a post on VH-1 and the story was something I missed completely. At issue was the cancellation of a planned VH-1 program featuring interracial dating. A topical issue and one that raises the ire of quite a few Black women.

What I learned was both troubling and inflammatory, though not terribly surprising. Here are Miss J’s words on the subject.

What I was NOT happy about was their reason behind doing it. Supposedly, the REAL reason was because they didn't feel a show with "educated" sounding black women would get ratings. Comments from the site that featured the story about this show being shelved included a few from black employees of VH-1.

Here is one quote: "I am the employee that leaked the information about the reason Vh1 turned down this reality show Interracial Love. It was told to the creators that this was not something Vh1 was looking to do right now and it did not fit with their network. The truth is that we was told to tell the creators this however that is not what was said behind closed doors. The truth is that this show does not fit the mold just as they said however they left out the part what also was said. This is word for word what was said, 'This is not a good fit for us here at Vh1 we are not interested in showing this family or black women in the positive light this show wants to. It is our thoughts that the viewers are more interested in seeing black people in a ghetto role. This show will not sell. Black women are looked at as being ghetto and not educated so we need to pass on this project.'”

I have always found Miss J to be a credible blogger, with insight and attention to detail. I have no doubt that the information on the VH-1 program is as reliable as is possible to determine. That is where I find a sadness and irritation. Not with Miss J, but VH-1 and Viacom it’s parent company.

Viacom seems to have the least understanding of and interest in African Americans, while at the same time a dedicated interest in profiting from this same target group. We are just a means of exploitation, as concluded by the actions of this public corporation. I don’t mean exploited like Nike targeting $150 sneakers to inner city teenagers with the concept that they will allow the kids to become professional basketball players or other athlete entertainers. I mean exploited as in the proliferation of gangsta rap music as the only option in the music genre, promoting drugs and violence.

Viacom owns VH-1 in addition to MTV and Black Entertainment Television (no connection to this blog). At each cable channel the main attempts to provide programming that directly attracts African Americans involves gansta rap, music video hoochies, drugs, violence, materialism, misogyny, lack of education, alcohol, and poverty. You might say where are those things happening? You didn’t see that, where did I?

Continued in Part 2...