Black Entertainment Television loses Procter & Gamble, but is it enough?

Viacom must be proud. I really have to believe that they are in a great mood today. If they aren’t all the better because I feel better. Why? Because Procter & Gamble and GM have pulled their ads from the network – specifically those found on Rap City and 106 & Park.

Both of these cable network programs are found on the infamous Black Entertainment Television (BET) [No relation], created by Bob Johnson based on the same theory as that of Marie Antoinette. But whereas Marie Antoinette was beheaded by the starving masses, the intellectually starving made Bob Johnson a billionaire. And Viacom was more than happy to jump on the bandwagon that Johnson started.

If television can be called the opiate of the masses, then gangsta rap and hip hop music videos are its crack. Bob Johnson figured out the formula and how to spread sales when he started his infamous late-night music video line-up. Viacom simply figured out how to sell this crack to schoolchildren during the day. Reginald Hudlin must be proud, because Sumner Redstone surely is.

But many others in the Black community, and those concerned about the welfare of children, were not pleased. Thus when the later re-named Hot Ghetto Mess was first imagined, we spoke out. While the changes were minor (program title was quickly altered, and some of the content it’s rumored) advertisers acted lest they stir the ire of the $1 trillion African American community. And again the voices were raised and that attention has caused action.

As most would agree, it doesn’t take a rocket scientist to realize that Rap City and 106&Park promoted videos to kids just out of school that focused on sex, violence and profane language. But for those, like the advertising executives at GM and Procter & Gamble, that obviously never actually watch the program an April Parent Television Council study found the following:

“…among other things, that Rap City featured on average 31.6 instances of sex, 25.3 instances of explicit language and 11.7 instances of violence per hour.”

And Bob Johnson had the balls to allege that Senator Obama was a drug dealer.

Don’t get too happy though. While these 2 companies are in the top 5 of advertisers in the nation they have not made the impact that really would have made a difference to Viacom. GM did take their ads from these BET programs, but it moved them to other programs on this troubled network. Thus the financial slap in the face has become a tap on the wrists and BET continues in silence.

And what about the advertisers that have not changed their position? That would be McDonald’s, YUM! Brands (ie. KFC, Pizza Hut, Taco Bell, and A&W root beer), and Verizon. Not one of these companies seems to be fazed by children being spoon-fed sex and violence. Yet not one of these companies would dare advertise on a program targeting White children with the same reported numbers. Obviously their opinion matches that of Sumner Redstone and Viacom. What great company to associate with.

And the Black community must be admonished for supporting these kinds of actions. With so much money being spent on keeping up with the Jones’, so much importance placed on style over substance we effectively beg for more intellectual crack and they whip it up on demand.

But until we act in the same manner as the poor French with Marie Antoinette, expect to eat more cake and have children more damaged every year. I have to wonder how well Debra Lee, Reginald Hudlin, and Bob Johnson sleep? I’d guess as well as the crack dealer on the corner.

Can the Wayans make it on VH1

**This post can also be seen at All American Blog, where I am a contributing author.**

Do we need another celebrity reality series? Is there any reason for another ‘reality’ program of any sort? Obviously network television executives think so. And one of the upcoming programs has potential. That is the potential to by abysmally bad, or astoundingly good. My bet is towards the bad, and mark my words, there is no middle ground.

Why are there so many ‘reality’ programs? They are cheap. They are dumb. They embarrass, in general, individuals and more commonly these days’ celebrities. The first 2 reasons are attractive to networks because it means they are easy to profit off of. No real sets, smaller crews, no writers (sort of), and no debates on renewing contracts. But all the profits of a successful show even if it’s only in the lower half of all programs on television.

The last reason is self-defining. The public loves to watch entertainers and celebrities fall. Add into the mix the fact that these shows tend to emphasize the bottom tier of notables, those with lesser or barely existent talents and the envy gives way to mean spirited laughter at their expense. That’s the honest answer why most watch these things. It’s not humor with, but at those on the program. It’s the most base and scraping the bottom of the barrel common denominator in television since it was invented.

This reminds me of what Senior Drill Instructor Sgt. Williams used to call television, ITV. Meaning idiot television. 20 years after the fact he is more correct than ever before.

But there are moments of real human interest. Like when Flava Flav would up in a relationship with Bridgette Nielsen, who would have guessed that? Or that Christopher Knight would wind up marrying model Adrianne Curry. But such real and warm moments are fleeting.

Then there are the programs made to emulate the reality of life, with a twist. Like the show Entourage. I’ve never seen it, so I have no clue on its appeal or quality. But I trust the multiple sources that state it’s wonderful. Even moreso because it seems that the Wayans’ family will be involved with a similar (possibly rip-off) version of the program. You know you are doing well in Hollywood when others copy what you are doing.

Now the word is that this will be on VH1. And thus we see how it could be great or horrendous and nothing in-between. VH1 LOVES celebrity ‘reality’ programs. They love to talk about anything involving un-scripted celebrity life. Entourage is right in that vain. And as one blogger mentioned (Whudat.com) if it’s about the lives of the various Wayans clan that could be interesting.

But on the other side are the issues. VH1 is owned by Viacom, the company responsible for the programming at Black Entertainment Television (BET) for years. VH1 is home of the various Flava Flav programs like Flava of Love. To say it succinctly, Viacom has shown a repeated, company wide, ideology of portraying African Americans in the worst light possible.

Add to that that the last several project headed by Shawn Wayans, Lil Man and White Chicks, have neither been the most successful or highest quality to come out of the family. While there is a relationship with Viacom (the old WB program headed by Shawn and Marlon is shown regularly on BET) that is not to say it’s a great one. And if this Entourage-esque program is just their written work, given the standards and expectations of Viacom, horror seems a big potential.

Now I have nothing against the probably most successful Black family in television and movies. I like the work that Keenan and Damon have done, generally. There’s even been one or 2 things that Shawn and Marlon have done that was of some interest. And I love the fact that they provide more work for more African Americans and minorities than roughly a dozen other programs or films, in front of the camera and behind it.

But I still have reservations. Will I see what the program is like when it’s announced? Surely. Will I be happy to know that they are employing so many that every other studio and Production Company seems to be oblivious to, definitely. Would I look at the minor characters and sideline people for up and coming stars? Without doubt, as the family has a knack for finding and developing talent everyone else ignores. [Where did Jim Carrey, Jennifer Lopez, Tommy Davidson, and Jamie Foxx all come from?]

So I will wait and see what VH1 goes with. I hope for a great show, which is quite possible. But I also will steady myself if Viacom is true to its unspoken corporate policy and the program is horrendous. At least we know what the odds are.

Congress discusses gangsta rap music Part 2 - 9.26.2007.4

Continued from Congress discusses gangsta rap music Part 1...

Perhaps the funniest part of the Congressional hearings is the arguments made by corporations. I don’t mean funny ha-ha. Executives constantly like to say that they don’t control the content that gets out their. ‘It’s the other guys fault.’ Yet they spend millions to promote this exclusive form of rap music. The spend tens of thousands to create music videos of a particular style only. They flood airwaves with this singular format since 1992, and they have reaped tens of billions of dollars if not hundreds.

The other common excuses are that this is no different than the outrage against Elvis in the 50’s and the Beatles in the 60’s. What crap. Elvis may have wiggled his hips (which they found suggestive and objectionable back then) but you never saw him smoking a crack pipe. Elvis had bodyguards, but you never heard of shoot-outs between him and say Frank Sinatra. For all the wives, women and possible affairs Elvis may have had, you never heard him speak disparagingly about any woman. The only similarity was that when Elvis started, like rap, he was shunned because he was different. 15 years later he was treated as the norm, and some considered him conservative. Rap started out being called a fad, and until the emergence of gansta rap stayed that way. 15 years after gansta rap started it is not a fad, but it is nothing like Elvis either.

Executives like to say they maintain standards and support the community. I say where? Philippe Dauman believes

“We have a responsibility to speak authentically to our viewers”

His manner of authentic speech? Read-a-Book. Music videos of the most graphic nature – shown on BET - that are so extreme the other music video cable channels his corporation owns would not play them. Programming of such a poor quality it’s insulting to think anyone would watch it. When was the last time you saw a movie by Lawrence Fishburne, Denzel Washington or Morgan Freeman on BET? How many times have you seen a movie about rappers, drugs, violence and women barely clothed only seeking sex – like Soul Plane – on BET? I mean it’s not like BET own Paramount Pictures and has an entire movie library that they can access to provide quality movies with. It’s not like they are a multi-billion dollar international corporation that could afford to create original programming that stars or prominently features African Americans that are not drug dealers and rappers (Like the Blade series on Spike, Eureka on SciFi, or the Shield on FX).

Oh thank you Philippe Dauman and Viacom for deciding that the only original programming that should target African Americans are College Hill (laden with profanity and violence), Hot Ghetto Mess (I don’t care that they changed the name it’s still exploitative), and a never ending variations on ‘Flava Flav needs a ho.’ [I should apologize for calling some of the women involved in the various Flav programs ho’s – but I won’t.]

Continued in part 3...

Congress discusses gangsta rap music - 9.26.2007.3

So what else have you not heard about? What might the major news media, particularly the cable news networks, have considered less than newsworthy? We know that the news about Ms. Megan Williams of West Virginia barely deserved 3 minutes, that OJ Simpson demanded 4 days of virtual non-stop coverage, and the 13 year old in Virginia has garnered 2 days of college so far. But what is too mundane to be covered?

How about the Congressional hearings on the language and images used in gangsta rap music. Did you know that on the 25th the House was holding hearings? I bet most didn’t.

The discussion included present and former rappers, music industry executives, and of course our friend Philippe Dauman of Viacom (which owns MTV, VH1, and Black Entertainment Television). The various personalities discussed their views and in some cases justification for gangsta rap.

Rapper Levell Crump, known as David Banner – who ever that is, defended his use of foul language

“I'm like Stephen King: horror music is what I do…Change the situation in my neighborhood and maybe I'll get better.”

Well isn’t that special. Gansta rap is horror music. I couldn’t agree more. But at least there are choices and varying degrees of horror in movies and books. More importantly rap music should not be defined in such a narrow and limited manner.

Rap started as an expression of fun and having a party. It evolved to include personal views on life, and political statements. It wasn’t until 1992 that music companies started to promote, virtually exclusively, the current concept of what rap is. It just happens to also be the most profitable form of rap music for corporations, luckily for the single-mindedness of their choice for promotion.

And then there is the desire for someone, other than Crump, to fix his neighborhood. What a cop out. If he wants a better neighborhood, he can stand up and fix it. Asking someone else to change the situation is no different than asking the government (whom I presume he was inferring) to provide individuals with welfare so they can languish both socially and economically, I feel. It’s a poor justification for taking advantage of other African Americans. I find it no different than the excuse that someone will sell drugs because if they don’t someone else will.

On the other end was rapper Master P, Percy Miller. He provided an apology to women for his songs and lyrics. He noted that he wouldn’t let his own kids listen to the work he had done previously. I’m not surprised. I’ve heard that many rappers and executives in the music industry would never allow the use of words and references they use in their songs to be used or applied in their homes or to their families. Kind of like the old saying among drug dealers, ‘Don’t get high on your own supply.’

Continued in Part 2...

Viacom just doesn't stop Part 3 - 8.21.2007.4

Concluded from Viacom just doesn't stop Part 2...

Many wish to target the parts of the Viacom machine. It is a good concept and effective to a degree. Change of one portion of their multiple arms does have an effect. Yet serious change to all the parts might only be possible in addressing the most important part of the corporation, its shareholders.

If you are tired of your mother, sister, girlfriend, wife and/or daughter being equated to a drug-addled, stupid, lump of flesh place on the earth for the mere pleasuring of any guy with money in his pocket, you might want to check your 401k and stock investments. If you are more than the potential subject of a police line-up, are only connected to Grand Theft Auto by the video game, can spell the word investment and know what it means, have meaningful relationships, all without the aid of a government handout you also might want to check with your stockbroker. Pull all of your shares and any mutual fund that owns Viacom except one share.

The reason to keep one share of Viacom, or a reason to buy one, is so you can go to the annual shareholder meeting and bring up a referendum on why the management has such disrespect for African Americans. Done with a letter signed by each shareholder that agrees with this question and a copy of this question and the signed letter of those asking going to each advertiser of VH-1, MTV, and BET. That can get Viacom to change regardless of the direction Redstone and Dauman seem to continue to take.

In the meantime, I see less and less of a reason to watch the programming of the Viacom company. It’s beyond insensitivity, as the post from Miss J states. This is active stereotyping and exploitation in my view. I cannot support such actions by lending my viewership. Can you?

This is what I think, what do you think?

Viacom just doesn't stop Part 2 - 8.21.2007.3

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In looking at, and not watching, a rap video we see the violence, drugs and abuse of women that is being promoted. Many have mentioned that. And each of the channels that are abovementioned dedicate time to promote the most sexual and derogative videos, even if they claim that the programming places the worst of it after 10pm or it is focused on the one channel targeted solely to Black people. What is also being promoted is criminal activity (can you name all the rappers and hip hop artists that have not been arrested on drug, gun, or violence related charges? Are there any?) lack of education (name any current rapper that has graduated college? Gone to college? Graduated high school?) and base materialism (unless you can explain a need for spinning rims and platinum teeth beyond wasting money).

What about the ever so educational Flava of Love programs, and its spin-off. Can anyone name the benefit of that program? Is there any reason that this has to be the only presentation of Black people to millions internationally?

How about the movies on these channels? When was the last time you saw a movie that starred an A-list Black actor? When was the last time that a film, made for more than 15 million, that did well in the movie theaters was on? Have you ever seen a single film starring Mr. Denzel Washington, or Mr. Lawrence Fishburne, or Mr. Wesley Snipes? Have you seen a single film that did not feature primarily Black-on-Black violence?

It seems quite obvious that Viacom believes that African Americans are mindless, poverty-stricken, fools that will accept drinking sand because that is what they are offering. Why else would a public service announcement be featured that is as vulgar, crass, and crude as the subjects it is supposed to be combating. (It even creates questions of issues I have never heard used against Blacks)

Given this, can anyone be surprised that a program that might feature Black women, or men, that have intelligence and successful careers would be cancelled? I’m surprised the concept was allowed to progress far enough that news about it could be written.

If Nike were to have an ad, with a bunch of Black guys playing basketball, with rap music in the background, and a hoochie with a baby in her hands and a stroller walks up to a drug dealer asking for crack offering a pair of new Nike sneakers as payment; there would be outrage. Yet Viacom does this same thing, just in separate parts and sometimes using separate channels.

I have mentioned my contempt for Viacom head Philippe Dauman, and real power Sumner Redstone. These 2 men control the publicly traded company. It is their vision that shapes the programming on their cable network, and motion picture empire. They ultimately determine what images of African Americans are broadcast to the world via their media.

Concluded in Part 3...

Viacom just doesn't stop - 8.21.2007.2

I noticed something today at one of the blogs of a fellow blogger I know, Miss J author of La Femme Américaine Noire. It was a post on VH-1 and the story was something I missed completely. At issue was the cancellation of a planned VH-1 program featuring interracial dating. A topical issue and one that raises the ire of quite a few Black women.

What I learned was both troubling and inflammatory, though not terribly surprising. Here are Miss J’s words on the subject.

What I was NOT happy about was their reason behind doing it. Supposedly, the REAL reason was because they didn't feel a show with "educated" sounding black women would get ratings. Comments from the site that featured the story about this show being shelved included a few from black employees of VH-1.

Here is one quote: "I am the employee that leaked the information about the reason Vh1 turned down this reality show Interracial Love. It was told to the creators that this was not something Vh1 was looking to do right now and it did not fit with their network. The truth is that we was told to tell the creators this however that is not what was said behind closed doors. The truth is that this show does not fit the mold just as they said however they left out the part what also was said. This is word for word what was said, 'This is not a good fit for us here at Vh1 we are not interested in showing this family or black women in the positive light this show wants to. It is our thoughts that the viewers are more interested in seeing black people in a ghetto role. This show will not sell. Black women are looked at as being ghetto and not educated so we need to pass on this project.'”

I have always found Miss J to be a credible blogger, with insight and attention to detail. I have no doubt that the information on the VH-1 program is as reliable as is possible to determine. That is where I find a sadness and irritation. Not with Miss J, but VH-1 and Viacom it’s parent company.

Viacom seems to have the least understanding of and interest in African Americans, while at the same time a dedicated interest in profiting from this same target group. We are just a means of exploitation, as concluded by the actions of this public corporation. I don’t mean exploited like Nike targeting $150 sneakers to inner city teenagers with the concept that they will allow the kids to become professional basketball players or other athlete entertainers. I mean exploited as in the proliferation of gangsta rap music as the only option in the music genre, promoting drugs and violence.

Viacom owns VH-1 in addition to MTV and Black Entertainment Television (no connection to this blog). At each cable channel the main attempts to provide programming that directly attracts African Americans involves gansta rap, music video hoochies, drugs, violence, materialism, misogyny, lack of education, alcohol, and poverty. You might say where are those things happening? You didn’t see that, where did I?

Continued in Part 2...

Further thoughts on the Black Entertainment Television PSA Part 3 - 8.13.2007.4

Submitted from Further thoughts on the Black Entertainment Television PSA Part 2...

I want to mention something for Mr. Williams, it’s an old saying. A mind that must use a vulgarity to express something where words are common and available is a small mind. Words are merely the vocalization of thought, and those small words reflect a small closed mind.

I would also like to remind Mr. Williams something else. Being a bit older than I think he is I actually remember what rap music was when it first started, when it first got placed on albums (vinyl not a CD or cassette tape), and when MTV created the concept of a music video. I can say based on growing up and watching the phases rap music has gone through, that Mr. Williams seems to have no idea what rap music intended or was capable of.

If you want to know what rap music was about, listen to Grand Master Flash and the Furious 5. If you want to know what rap music is capable of being, listen to Public Enemy or KRS-One. To say that the mindless, money-grubbing, record company driven, commoditized, lateral sales targeted, repetitive, lyrical vomit that is gansta rap (originally a mere sub-genre of rap pre-1992) today is all that rap can attain is both narrow-minded and insulting.

But staying focused on my original point, this Public Service Announcement that Black Entertainment Television has on its cable network airwaves sickens me.

Now I know some may read this and say, ‘well you just don’t get it. You aren’t Black enough. You are too busy trying to be White.’

Time to wake up and stop hiding from the truth. I was born in the Bronx with a tan that never fades, summer or winter, in the sun or not. My color of skin is dark enough to have gotten me lynched in the 1600’s, the 1800’s, and in 1965. I have been called N-word too many times to count, and as recently as 2 weeks ago. That wasn’t the rose colored glasses view of a salutation some hope it is, but meant as the word is defined.

I’m Black enough to have been denied jobs, and have women held their purses tight in an elevator. I’m Black enough to have police draw guns on me for a simple traffic stop. I’m Black enough to watch some people smirk and deny that I own a business, just because they don’t.

If the fact that I earned my education instead of buying the latest overpriced sneaker offends, be offended. If the fact that I have never been to jail and prefer to wear suits as opposed to platinum teeth intimidates weaker minds, be intimidated. If I use a vocabulary that doesn’t include words found on a rap album, don’t feel bad because they are the same words that the executives that own the record company you are funding use everyday.

So perhaps someone who has been around long enough to know what things were like before the internet, and gangsta rap, can be Black. And that same person can see when a television network is using the people it claims to serve. It’s not a unique vision. But as long as some cow-tow and praise actions that degrade the people it supposedly represents, things won’t get better.

Here is perhaps the most obvious point on how “classic” or “ironically positive” this PSA may be. Every other network, especially the national broadcast television networks, will not play this PSA. Viacom, which owns BET, won’t play this PSA on any of its other channels. This isn’t quiet because it won’t be played; it isn’t being played because of the embarrassment and insult it is.

If that isn’t an example of exploitation and insult, I can’t wait to hear what is.

This is what I think; I want to hear what you think.

Further thoughts on the Black Entertainment Television PSA Part 2 - 8.13.2007.3

Continued from Further thoughts on the Black Entertainment Television PSA Part 1...

I’m surprised it’s a PSA; it looked like a viral video people look up on the internet when they are bored. I’m not surprised it’s on BET, but it wouldn’t get on regular television. No network would clear it.

41 year old White male-

I’m outraged. It’s an insult to the Black culture. At first it starts and looks like it’s for kids and then BOOM! Holy cow.

You know if I said that… someone would shoot me.

They are taking the wrong direction. Saying all that vulgarity for kids is setting a bad example. This should be protested and BET should be banned.

It looks like it’s targeted to 11-14 year old mentality, but I’d never let my kids see it. There needs to be a broader reach, a wider span. I mean it can be done with more class.

I think those responses say a lot about this PSA that BET has place on its cable network channel. Many see no upside. No one I know thinks there is a positive to this. But there are those that do think this is great.

CDBaby states –

An instant crunk classic available exclusively on itunes. You’ve seen the video, make sure you request it on the radio. Taking southern hip-hop places you never thought it would go.

A commenter states –
Reviewer: Eugene Williams, Jr.

Mr. Armah has cleverly given black American youth the positive message they need without sounding corny or preachy. He is telling our young people what they need to hear. Quiet as it’s kept, Mr. Armah is simply telling us to do all the things that Bill Cosby is trying to tell us to do, only in a different more "hood-palatable" format. If our church and community leaders can get past the explicit language and take time to listen to the timely and ironically positive message, this song will do for the black community what rap was originally intended to do!!!!

I’m just too old to know, or want to know, what exactly ‘crunk’ is. I get the general impression though. So CDBaby seems to feel BET has made a classic. Yes that’s great, 50 years from now people will remember the day when the illiterate, dirty, alcoholic Black masses where shown the light to a better life when Viacom stepped in and helped them out of their miserable lives.

If you are wondering, that was exactly what was said by European explorers, and slavers, that went to Africa some 400 years ago. I’m so happy we have moved so far forward that some can quote those words today ands would like to have them said in the future.

As for Mr. Williams, I must presume that speaking to the youth of this nation – directly at only the African American youth – without using expletives is being “corny or preachy”. How time has changed, because I remember back when speaking to a person was about giving respect to get it. Maybe that is why there has been so much angst about the words of Dr. Bill Cosby, he just needs to curse out the youth and they will all get it.

Continued in Part 3...

Does a name change make BET and Viacom good guys? Part 3 - 7.24.2007.3

Conclusion from Does a name change make BET and Viacom good guys? Part 2...

I hope, sincerely, to find that this entire post is moot. That the program does live up to the statements of Ms. Jam Donaldson and Mr. Reginald Hudlin. Improvement in the Black community is more than worthwhile, and my shoulders via this blog are wide enough to carry being wrong. But in my decades of life and many years in the stock market, I have learned to value something my father told me back when I was about 10.

“Believe half of what you see and nothing you hear.”

Those are sage words. So until I see We Got To Do Better, I will tend to remain fixed in my views gained by the run-a-round BET and Viacom lead me in on a 2 day attempt to gain a comment. I will brace myself, because the history of programming at BET includes Uncut and College Hill. I will trust my understanding of what BET, and Viacom, thought were acceptable statements and images to lure me into viewing their programming.

And I stand ready with a stick of my own, just in case my fears, BET’s history, the vacuous words and deafening silence are all justified, and African Americans are shown in a lite that a colleague and friend of mine mentioned today,

“A show like that, in the eyes of some people, justifies every negative thing said about Black people. I would never let a show like that be made about me. It’s bad and the world gets the wrong image.”

Mr. Dauman, Mr. Redstone, shareholders of Viacom, be alert. Bloggers pay attention to details, and people pay attention to us. We won’t drink sand because you give it to us, we can affect your profits. You want us to accept your services, and we want proper service. The scale must balance or there is hell to pay if they don’t.

This is what I think, what do you think?

Does a name change make BET and Viacom good guys? Part 2 - 7.24.2007.2

Continued from Does a name change make BET and Viacom good guys? Part 1...

While many believe the victory has been won, many more are still cautious and I count myself in that group. My misgivings were not based on the name of the program but it’s content. The description that I found troubling remains. Without the ability to review the program, just as all critics have been denied, I cannot say anything has changed. Almost.

Viacom knows one thing clearly. Black bloggers, and by extension all bloggers don’t play. There were plans for protests of every advertiser of the program, and regardless of the name, there still could be. Several blogs, including my own, featured information concerning the real decision makers at Black Entertainment Television, Viacom. Several detailed questions for the President of Viacom Mr. Philippe Dauman and majority shareholder Mr. Sumner Redstone, and addressed the means by which the rest of the shareholders of the public corporation could be called to task for the programming. The other hand of protests, addressing the shareholders and their profits, came to bear such that Viacom could not ignore the probable outcome.

They should keep that in mind. It can still happen.

I am unconvinced by the platitudes that have come from the corporate public relations machine of Viacom. This has not assuaged my fears. Changing 3 words to 5 does not change the meaning of the content, nor does it provide a new context for that content to be understood internationally. That takes real change, not a new coat of paint. I hope, as I always have, that such change has occurred. But I am leery.

The press release seeks to deflect attention from the real issues. Like the rare comment from Mr. Reginald Hudlin who sought to, in my opinion, poorly compare the stated description of this program to the efforts of Dr. Bill Cosby and others. While that sounds nice, examination of what was presented about this program failed to hold up such a comparison. For Viacom to imply that there were misconceptions on behalf of bloggers and myself is to blame a wall for being flat. You cannot fault a conclusion that is based on information you (VIACOM and BET) have provided the public, and denied all sources further details. When a snake rattles it’s tail you don’t assume it’s not poisonous because you can’t see the venom.

The further attempt by BET to show their open palm while hiding their closed fist are the statements made in the press release about the future programming BET states they will have. A carrot to the stick that Hot Ghetto Mess, or We Got To Do Better if you prefer, is does not change how it may strike you. Public relations statements are great tools of obfuscation at times, but for those skilled at reading them they are not as powerful.

Comncluded in Part 3...

Does a name change make BET and Viacom good guys? - 7.24.2007.1

"What's in a name? That which we call a rose
By any other name would smell as sweet."
--From Romeo and Juliet (II, ii, 1-2)

Of course a mess might smell the same too. The news is out that Black Entertainment Television, and its Parent company Viacom, have reacted to the massive and growing negative attention that has come from, predominantly black, bloggers. The groundswell had grown to include several news media sources, each wondering why Viacom via BET would not reveal any information on the proposed Hot Ghetto Mess. As I had posted previously, even executives within the company had not seen the show, it was a dirty little secret, or so everyone was left to conclude.

But, like a thief in the night, BET changed things in a last minute attempt to salvage a quickly deteriorating situation. The title of the program has been changed to We Got To Do Better, and BET release the following information:

“This week, BET will be launching a new series called WE GOT TO DO BETTER, a half-hour video clip show that, at its core, is pure social commentary.

The show’s original title was HOT GHETTO MESS: WE GOT TO DO BETTER. We’ve decided to change the name because we want to highlight the show’s real intent, which is to offer social commentary in a context that sparks dialogue, debate, and most importantly, change.

Additionally, the early misperceptions about the show and its title were diverting attention from the overall original programming strategy we’ve begun implementing at BET Networks – which is to deliver smart, creative shows that explore the full range of the Black experience. Our 2007 slate is the most ambitious and diverse aggregation of Black programming in television history, and it features a wide range of genres – from inspirational shows like EXALTED!, to animated comedy shows like BUFU, to family entertainment like SUNDAY BEST. As we move into the fall season and 2008, you’ll continue to see the increase in the quality, quantity and breadth of shows that we have to offer at BET.”

If you look on the BET website, you won’t find any of the links to the show. Gone is the blackface character, and the page highlighting the new program. Looking at the schedule of BET, you will see that tomorrow at 10:30 the newly titled program is mentioned. The description of the program has not changed though. Other than replacing the title it remains the same.

So the question remains. Has BET been working furiously behind the scenes to revamp and change the nature of this program or is it still the same content with a new name and no conection to the insulting blackface. In about 24 hours, we will know.

Continued in Part 2...

Comment about Jam Donaldson's Note to Editor - 7.22.2007.2

This is written to Ms. Jam Donaldson in response to her Note from the Editor found on her site.

I find your words quite interesting. Sadly I do not share you vision on how to air the laundry, nor to improve the situation. The television show being prepared to be shown on Black Entertainment Television (BET) is hardly an uplifting or critical view of African Americans. That may have been your intention, but I think a lot was lost in the translation.

You are correct, I feel, that as the efforts of the Civil Rights Movement become less directly connected to each new generation, the standards are falling in our communities. The glorification of drugs, overall lack of strong fathers, dependence on “keeping up with the jones,” and lack of self-discipline have ravaged our community. We have collectively reinforced our negatives while mocking our positives. The result is the current state of things.

Addressing these issues is important, and needs to be discussed openly. We can no longer ignore the facts of what is happening every day. Ignoring the issues will not make them go away, and failing to educate ourselves on the solutions provides further downfalls.

That said, to promote a program that features the worst actions in our community can be a tool for change. But such a program must be carefully made and i